CROSSING THE FINISH LINE! FINAL FINISHING PROCESSES CASE STUDIES—HOW WE MADE THEM LOOK GOOD
Edison can create
POP retail innovations that pop out effectively at point of purchase. In the
retail industry, purchase is the point. Today’s display and signage require
that immediacy, sizzling sophistication, and specialized expert finesse. When
it comes to moving the goods, Edison has the goods for innovative—and complex—retail,
sports, and entertainment display, in-store décor, and packaging solutions.
We bring a project
from start to finish. The finish is our cutting-edge finishing department that
makes sure projects are finished with finesse.
Here are some recent
case studies. We are proud that we made the clients look great, as great as
they are! We were thrilled with the results and so were they. Each involved a
creative or technical challenge, solved as the finishing department broke
through the finish line with a finished POP display or signage innovation
breakthrough.
Svedka New Flavors Presentation Kit
Our client called us
with the task of creating a high-impact presentation kit containing five
bottles of their new flavored vodka as well as four drinking glasses. The
challenge was to design the kit to be shipped byUPS while ensuring that all
enclosed items would arrive intact. Needless to say—they did: there wasn’t one
report of damage. The client said they were very well-received by their new
clients. So despite potential danger of high impact, the project had—high
impact!
Grand Marnier Holiday Case Card
The specs on this
project were “high-impact, low-budget”. No problem. We achieved it by printing a
spot UV to highlight the product, adding lugons to give it dimension, and affixing
inexpensive random light-flashers to attract the consumer’s attention. It worked,
stunningly—and within budget, too.
Veuve Clicquot Chandelier
The client wanted a
high-end “permanent looking” display but only had a temporary display budget.
Again, no problem. We were able to achieve just that, using black foam core, black
UVcoated sheets, black hi-gloss litho wrapped poles and a black coex base.
These substrates and processes—along with an intricate and extraordinary
design—enabled us to give them exactly what they were looking for. It ended up
looking great. So did the client.
Revlon End Aisle Clip Strip
This project was
particularly challenging. The client wanted to display twelve pieces of
product, but weren’t given additional shelf space for this at the store. A
standard clip strip wasn’t an option: the product isn’t packaged on a card:
it’s loose. This display was our creative solution. It hangs from either a hook
on the pegwall or an “S”hook at the end of the aisle. It proved to bevery
successful! Revlon has ordered many thousands of these for their numerous different
products.
