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Creating a Holiday Buzz for a Fortune 500 Beverage Company

The competitive Holiday season always brings with it creative campaigns and high quality promotions designed to attract as many customers as possible.

When a Fortune 500 Beverage Corporation wanted to create images with brilliant color, mid-tones and depth on Standard Metalized Polyester, they turned to the experts at Edison Litho to help them manufacture a display that stopped traffic and pulled buyers straight to their product. The Holiday display needed to project subtle, blind images of snowflakes and crystals on the affordable metallic substrate.

With its 81” KBA UV press and super-skilled experienced press room staff, Edison was able to use combinations of gloss /satin UV coatings and dull UV varnishes to create images that captured the spirit. The luster and depth of the images turned out “absolutely fantastic, better than we could have ever envisioned.” The client is already planning on using the same technique for their summer
promotion….but no snowflakes for that one!
Edison Litho

t. 201.902.9191
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