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Citibank World Cup Display

Although watching soccer is not one of America’s favorite pastimes, for the rest of world’s population, it is an obsession. When the World Cup is held every four years, the entire world sits glued to their television sets. That was why when Citibank developed a promotional marketing campaign overseas designed to tie in to the excitement of World Cup soccer championship, they needed a reliable and talented team to step up to the plate and produce results – even in a crunch.

According to Tim Chrouser, Midwest sales representative at Edison Litho, “The client needed large format litho labels for mounting on their corrugated temporary displays.  There were many factors involved in the development of the labels. Color consistency from form to form was critical. Fast turnaround was essential to meet the project deadline.”

Fortunately, Edison Litho was uniquely equipped to handle the fast turnaround and exacting technical requirements.   Our three large format KBA sheet-fed litho printing presses, located on-site at our 75,000 square foot facility, ensured that the job was completed perfectly and delivered on time. In addition, Edison’s experienced team executed and proofed last minute changes in the middle of the night in order not to hold up the run.

According to the client, the aqueous coating used by Edison Litho was the most user-friendly he had ever received on litho labels.  The sheets were easy to feed into the laminators, they were durable and there was no cracking.  Our unmatched speed, capacity, versatility and quality are not easily found at any other printer.

Edison Litho

t. 201.902.9191
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