Although watching soccer is not one of America’s favorite pastimes, for the rest of world’s population, it is an obsession. When the World Cup is held every four years, the entire world sits glued to their television sets. That was why when Citibank developed a promotional marketing campaign overseas designed to tie in to the excitement of World Cup soccer championship, they needed a reliable and talented team to step up to the plate and produce results – even in a crunch.
|